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The Retail Management, Branding & Customer Service Course is a must for anyone who wants to progress to a management role within the retail sector. It is also perfect for anyone looking to gain essential skills to kickstart their retail career. It covers every area of managing in a retail environment, from the psychology of merchandising to the principles of supply chain management.

Through this in-depth Retail Management Online Course program, you will learn expert strategies for how to attract customers into your store, communication techniques for providing excellent customer service, and the steps to creating an effective market expansion strategy that will ensure your business’s growth. What’s more, you’ll deepen your understanding of consumer behaviour and trends in the retail sector that will help you to gain a competitive edge in the market. By the end of the Retail Management, Branding & Customer Service Course, you will be equipped with a range of skills needed to efficiently run any retail store. You will also have an excellent understanding of your career opportunities in this field, from buying through to merchandising.

• Accredited by CPD
• Instant e-certificate and hard copy dispatch by next working day
• Fully online, interactive course with audio voiceover
• Developed by qualified professionals

• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Sneak Peek of The Retail Management, Branding & Customer Service Online Course

Who Should Take The Retail Management, Branding & Customer Service Course

This Retail Management, Branding & Customer Service Course is ideal for aspiring retail professionals and those who work in retail who want to develop essential management skills. This includes those in the following roles:

• Retail Manager
• Retail Business Owner
• Merchandiser
• Junior Marketing Manager
• Fashion Buyer

Certification

Once you’ve successfully completed your Retail Management, Branding & Customer Service Online Course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Learning Outcomes of The Retail Management, Branding & Customer Service Course

By the end of the Retail Management, Branding & Customer Service Course, learners will be able to:

• Demonstrate knowledge of the different stages of the retail lifecycle
• Identify the different careers in buying and merchandising
• Create an effective retail strategy framework and market expansion strategy
• Discuss in detail each retail marketing level: mass-market, middle-market & luxury
• Implement demand-based pricing strategies and understand the relationship between price and value
• Understand the principles of supply chain management in the retail sector
• Deal with different types of customers and understand what constitutes excellent customer service

Assessment

At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Course Curriculum

Module 01: Introduction to Retail Management In module one, we will learn about the history and development of the retail industry, as well as the development and scope of retail marketing theory and practice. It also covers the stages of the retail lifecycle in detail. Module 02: Retail Strategy In module two, we will learn how to create an effective retail strategy and develop a strategy framework. It covers corporate strategy, store strategy and growth strategies, as well as strategy pitfalls. Module 03: Retail Buying and Merchandising In module three, we will take a look at the different roles in buying and merchandising, as well as the retail buying cycle. It contains essential information on organisational buying theories, centralised and decentralised buying. Module 04: Retail Pricing In module four, we will explore the different types of pricing in the retails sector as well as the different retail market levels. We’ll gain a deeper understanding of topics like psychological pricing, price elasticity and the relationship between price and value. Module 05: Supply Chain Management in Retailing In module five, we will broaden our understanding of the principles of supply chain management, from inventory planning to vendor management and warehouse management. Module 06: The Sales Process and Dealing with Customers at the Checkout In module six, we will learn about the sales process, developing our customer service skills along the way. It provides guidance on how to deal with different types of customers, as well as difficult situations with customers. Module 07:Importance of Consumer Behaviour In module seven, we will explore psychology in consumerism, and what is meant by consumer behaviour. Through case studies, it will also cover how to overcome different challenges of working in a store, such as poor organisation and labelling. Module 08: Taking Trends and Targeting Customers Effectively In module eight, we will learn some strategies for targeting customers, exploring different ways to take advantage of market trends, and the reasons why targeting customers is so effective. Module 09: The Importance of Communicating with Customers In module nine, we will develop the communication skills needed to provide excellent customer service. It includes body language technique, as well as strategies for dealing with unsatisfied customers. Module 10: Choosing a Retail Location In module ten, we will learn how to choose the perfect location for a retail store, providing a solid framework for location decision-making. It also explores the types of locations retailers use and site-specific issues. Module 11: Retail Psychology In module eleven, we will discover how psychology is used in retail environments to attract customers. It discusses strategies for getting people through the door, pricing tips, and much more. Module 12: Negotiate the Right Deal with Suppliers In module twelve, we will learn how to choose the right suppliers, as well as deal with issues in the supply chain, such as damaged pr problem goods. Module 13: Develop Store Security Procedures In module thirteen, we will deepen our understanding of store security procedures and best practice, taking a look at how to protect jewels and other high-value items, the responsibilities of security staff, and security with deliveries. Module 14: Management Skills for Leading Your Team In module fourteen, we will explore the skills needed to manage a retail store successfully, from team-building to conflict resolution. It also includes strategies and techniques for training staff. Module 15: Selling in Multiple Channels In module fifteen, we will explore key topics of multi-channel e-commerce, such as mail order, direct marketing, online retailing, website design, and consumer engagement. Module 16: Retail Brand Management In module sixteen, we will learn the fundamentals of retail brand management and the keys to successfully managing a brand. From trademarking your brand to mistakes to avoid, and market research. Module 17: Health & Safety for Retail Stores In module seventeen, we will familiarise with health and safety regulations and hazards in retail, with training in how to conduct a risk assessment, and put together an effective health and safety policy. Module 18: Consumer Rights Act In this final module, we will explore the key rights held by the customer, including the legal responsibilities of traders. It covers essential topics such as the return of faulty goods and limits to delivery times.